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History

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        The phrase "the media" began to be used in the 1920s, but referred to something that had its origins much further in the past. The invention of the printing press in the late 15th century gave rise to some of the first forms of mass communication, by enabling the publication of books and newspapers on a scale much larger than was previously possible

Newspapers

        The term newspaper became common in the 17th century. However, in Germany, publications that we would today consider to be newspaper publications, were appearing as early as the 16th century. They were discernibly newspapers for the following reasons: they were printed, dated, appeared at regular and frequent publication intervals, and included a variety of news items (unlike single item news mentioned above). The first newspaper however was said to be the Strasbourg Relation, in the early 17th century. German newspapers, like avisis, were organized by the location from which they came, and by date. They differed from avisis in the following manners: they employed a distinct and highly illustrated title page, and they applied an overall date to each issue.

        The emergence of the new media branch in the 17th century has to be seen in close connection with the spread of the printing press from which the publishing press derives it name.

        The German-language Relation aller Furnemmen und gedenckwurdigen Historien, printed from 1605 onwards by Johann Carolus in Strasbourg, is often recognized as the first newspaper. At the time, Strasbourg was a free imperial city in the Holy Roman Empire of the German Nation; the first newspaper of modern Germany was the Avisa, published in 1609 in Wolfenbuttel.

        Other early papers include the Dutch Courante uyt Italien, Duytslandt, &c. of 1618 was the first to appear in folio- rather than quarto-size. Amsterdam, a center of world trade, quickly became home to newspapers in many languages, often before they were published in their own country.

        The first English -language newspaper, Corrant out of Italy, Germany, etc., was published in Amsterdam in 1620. A year and a half later, Corante, or weekely newes from Italy, Germany, Hungary, Poland, Bohemia, France and the Low Countreys. was published in England by an "N.B." (generally thought to be either Nathaniel Butter or Nicholas Bourne) and Thomas Archer.

        The first newspaper in France was published in 1631, La Gazette (originally published as Gazette de France).

        The first newspaper in Portugal, A Gazeta da Restauracao, was published in 1641 in Lisbon. The first Spanish newspaper, Gaceta de Madrid, was published in 1661.

        Post- och Inrikes Tidningar (founded as Ordinari Post Tijdender) was first published in Sweden in 1645, and is the oldest newspaper still in existence, though it now publishes solely online.

        Opregte Haarlemsche Courant from Haarlem, first published in 1656, is the oldest paper still printed. It was forced to merge with the newspaper Haarlems Dagblad in 1942 when Germany occupied the Netherlands. Since then the Haarlems Dagblad appears with the subtitle Oprechte Haerlemse Courant 1656 and considers itself to be the oldest newspaper still publishing.

        Merkuriusz Polski Ordynaryjny was published in Krakow, Poland in 1661.

        The first successful English daily, The Daily Courant, was published from 1702 to 1735.

        News was frequently highly selective: rulers would often use them as ways to publish accounts of battles or events that made those rulers look good to the public. Sensationalist material was also printed, such as accounts of magic or of natural disasters; this material did not pose a threat to the state, because it did not pose criticism of the state. Printers readily printed sensationalist material because they faced a ready market, which proved lucrative for them. Printers found there was a market for news about rulers that did not cast those rulers in a favorable light. Printers could get away with doing so, because they would print the publication overnight and sell it quickly. This quick publication pace also resulted in quick returns on investments for printers.

        Private uses of early news publications: rulers and merchants both established networks of people who were employed to provide them news from other lands, and here is an early manifestation of correspondence in news writing. Rulers found out political information from these networks, and merchants found out business information, and also political information that directly affected their trade.

Radio

        James Clerk Maxwell showed mathematically that electromagnetic waves could propagate through free space. Heinrich Rudolf Hertz and many others demonstrated, on a laboratory scale, radio wave propagation.

        Transmission and radiation of radio frequency energy was a feature exhibited in the experiments by Nikola Tesla which he proposed might be used for the telecommunication of information. The Tesla method was described in New York in 1897. In 1897, Tesla applied for two key United States radio patents, US 645576 , first radio system patent, and US 649621 . Tesla also used sensitive electromagnetic receivers, that were unlike the less responsive coherers later used by Marconi and other early experimenters. Shortly thereafter, he began to develop wireless remote control devices.

Television

        The history of television records the work of numerous engineers and inventors in several countries over many decades. The fundamental principles of television were initially explored using electromechanical methods to scan, transmit and reproduce an image. As electronic camera and display tubes were perfected, electromechanical television gave way to all-electronic systems in nearly all applications.

How media influences us?

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        In this day and age, Mass Media is all over. It surmounts the activity of the people. It shapes, forms and influences the buying decisions of the majority through its incessant advertising schemes bombarding our daily existence and it seems that there is no stopping it. As a result, this leads to the invincible effects of Mass Media to the society and its people.

        The effects of Mass Media in the present time is both extraordinary and dreadful. On the positive sense, Mass Media makes the lives of the people at ease, along with Information and Communication Technologies, they produce a breakthrough and innovative standard of living for the people to embrace and to live by.

        Yet for the young people especially for the teens, the upshot of Mass Media to their lives is in some manner destructive. Mass Media is by some means damaging their innocence of reality and their genuine perception of the outside world.

        Teens of today were consumed by constant media messages. Anywhere they rest their eyes they will be exposed to countless advertising and marketing messages.

        Predominantly, the entertainment media largely influences these young people to act and behave in a certain way that will subsequently be accepted by the society and the people around them.

        Mass Media exposes different revolutionary sides of reality and of life. Still, it becomes the most celebrated and widely used by the people in this day and age.

        In due course, the effects of Mass Media will forever strike humanity and modify its way of living.

Dictionary

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        According to YourDictionary.com, the definition of Mass Media is those means of communication that reach and influence large numbers of people, especially newspapers, popular magazines, radio, and television.

        In my own personal estimation, Mass Media goes along with Information and Communication Technology in this day and age so as to mold a new-fangled way of life to the majority living in this global generation.

        Mass Media are those media that are created to be consumed by immense number of population worldwide and also a direct contemporary instrument of mass communication.

        Nonetheless, Mass Media is considered as the fourth estate of the society as well. It is the fourth branch of the government. The voice and weapon of the people and the society as whole.

        Then again, by and large when we speak about Mass Media, we immediately perceive that these are communications media that reach the mass of people. From Audio recording and reproduction like records, tapes, cassettes, cartridges, CDs, to Broadcasting Media such as Radio, Television, Cable, to Film or Motion Pictures whether in Cinema or in DVDs, and the Digital Media, the Internet, Mobile Phones, Satellite, and ultimately the Publishing or Print Media which includes Books, Newspapers, Magazines and the run-of-the-mill marvelous Video games.

        Needless to say, whatever we have in mind about Mass Media, on th whole, it is all about innovation and modernity that is continually evolving and producing ways to speed up the way humanity is subsisting.

        On the whole, I consider the following as the various definitions of Mass Media. Hence, it is now your turn, I urge each and every one right now if what is your definition of Mass Media.

        Speak your mind and spread the word!

 
 
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